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In the romantic phantasy of old Europe in the beginning of the 19th century the caravansery was the market place of trade and stories. Goods from distant countries have been enriched with stories and were stories. Stories were told in exchange for other stories. Goods as stories, stories as goods.
Today stories, the narrative form, are the drivers of our business and economic exchanges in the global environment. The better story wins the competition of products, services and enterprises for the purchasing decisions of customers for skilled employees and efficient locations.
... of course I also like to read and hear stories, especially «good» stories, which open exciting new aspects of the world to me. My deeper engagement with stories however, was initiated by the theoretical insight that this are stories which shape and communicate the patterns of human experience of the world. These are results of cognitive science, culture, science and, more recently, brain research, which match in this. So if you want to change experiences and actions of people, you must ensure that new stories are told and old stories are told in a new manner. The better story wins. That is «Story Management».